We talk to entrepreneur Simon Leslie who took the plunge and bought himself a non-league team.
He talks about transforming the business into a media company, bringing in celebrities and overcoming fan resistance.
Simon explains why he’s in it for the long haul, changing the badge and firing the manager and trying to bring some aspects of American sport to the National League South.
He tells us about his long term ambitions, how everyone told him not to buy the club and beating Manchester United to a new shirt sponsor.
Fascinating insight into sports ownership by an extraordinary entrepreneur.